An overview about some of my key projects.
Products & Portfolio
Development of a new product bundle for the secure, efficent connection of small offices and home offices to the corporate VPN.
Implementing a new server technology in a Corporate Data Centre to share project data within groups and teams.
Training for new ways of working, software supported tools and change management processes
Marketing
Set-up of sevaral fairs, events and boards. From very specific (customer advisory boards) up to b2c and b2b activities (CeBIT, Systems).
International headline campaigns to introduce new complex technologies to customers; top-down and bottom-up.
Growth activities to drive and support sales.
Portfolio Roadmap development for strategic positioning.
Sales
Re-start of a company including an international brand from bankruptcy into full sales.
Creation of an international channel strategy for b2b and b2c.
Digitalization of the legacy portfolio, pricing and channel communication for On-line.
Customer & expert talks, Shop & Distributor programs to drive sales.
Speaker at events, fair and customer boards.
Trainer & Coach for new products, services, solutions and processes and systems.
Strategy
cross-funktional project to create a solid company VISION/MISSION statement for implementation.
Change of a legacy portfolio to a state-of-the-art portfolio across all levels (Change Project).
Analysis of the existing product performance and implementation of KPIs to measure success.
Definition of key performance indicators for new segements and markets
These four key areas and the samples provide you a small overview of my skill set and expertise. Being more than 20 years in business and jobs executed all over the world from SME to corporate companies I am able to create value-2-your-business, too.
Language
My business pages are written in English.
For the following pages which describe my attitude, lifestyle and intrests I am turning back into my native language „German“.
In case you want to get translations in hands; let me know: (PortfolioMarketingStrategy@outlook.com)